I came upon this on another site a couple of months ago. The FIRST thing I noticed was the total lack of ANY safety restraining gear on the 'rescue' personnel. Not even any sort of cable or chain on the pickup either. Not a single first responder I know would work in this exact scenario without the aforesaid precautions. Personally I think it was Photo Shopped, at the least the 'big drop' one was.
It WOULD be interesting to find out the truth and nothing but the truth about it though !